Ultimate Guide: Online Business Manager VS Virtual Assistant

So you’re considering hiring a virtual assistant or online business manager but can’t decide which is best right now for your company? Many different factors should be considered when making this decision. In this blog post, we will compare and contrast an OBM role with a VA role to help you make the best choice for your company’s needs. No matter who you need to hire for your business, moving from a solopreneur to a CEO can be scary. We make it easier for you to feel confident about hiring the right person and the perfect team member your business needs right now. First, let’s look at some key differences between an OBM and a VA.

What does an Online Business Manager do?

An online business manager is a managerial role. As an online business manager, I help my clients streamline and organize the backend of their business. While OBMs can implement tasks, we are best as planners, managers, organizers, etc. If we manage your team for you, you can consider us the go-between between you and the other team members. Instead of talking to all of your team members daily to ensure tasks are on track, you talk to your OBM, and they keep everyone on track and aligned with your goals.

We focus on the overall business operations. We will optimize your systems so they run like a well-oiled machine. If you’re like a couple of my clients who found themselves too busy to even clearly define and set up systems, an OBM will audit your business and implement the needed systems. If you are currently struggling with managing your team and organizing your business systems or processes – you likely need an OBM to make sure the right things are getting done in the right way by the right people. 

What Does a Virtual Assistant Do?

A virtual assistant, on the other hand, is an implementer. They take the tasks and check them off their to-do list. Most VAs work on tasks as assigned, sometimes meaning work won’t get done if you haven’t assigned them the job. Many virtual assistants specialize in different services or roles, such as tech or admin virtual assistants.

You’ll want to hire the right virtual assistant based on the type of help and tasks you want them to help you with. It’s essential to build a team of people who are in the zone of genius and love doing the tasks they will be doing for your business. No matter how you build and grow your team, that should always be the goal and is essential for your team culture.

Who Should You Hire?

When it comes to outsourcing, there’s no right answer that fits everyone. Only you can know the best option for your business and your goals for growth. You should hire a virtual assistant if you want to focus more on getting help with specific, repetitive tasks for your business to lighten the load. An online business manager is an excellent option for entrepreneurs with a lot going on who need someone else to take care of it all. Working with an OBM allows you to focus on the things only you can do in your business. If you want to grow your team, increase your revenue, and expand your impact, you’re likely looking for an OBM. 

When deciding between hiring an OBM or a VA, consider the following questions:

  • What are my current pain points and business needs?
  • Do I require strategic planning and oversight of business operations or assistance with specific tasks and projects?
  • Am I looking for someone to manage and coordinate a team, or do I need individual support with administrative tasks?
  • Do I have the budget and resources to invest in a higher-level management role like an OBM, or am I better suited for a more cost-effective solution like a VA?
  • What are my long-term goals for the business, and how does each option align with those goals?
  • What level of autonomy and decision-making authority am I comfortable delegating to the hired professional?

Whether you hire an OBM or a VA depends on your business’s specific needs and goals. An OBM is ideal for entrepreneurs seeking strategic planning, team management, and overall business optimization. At the same time, a VA is suitable for those needing support with specific, routine tasks and projects. By assessing your current pain points, considering your budget and resources, and aligning each option with your long-term goals, you can make an informed decision that sets your business up for success. Remember, the key is prioritizing clarity and finding the right fit for your unique business needs.

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